Underpinning everything of real value on the Internet is content . After all, that's what the Internet is; a global computer network providing informational content. Google has become an online behemoth by sifting through all that information and delivering us the most valuable content available on the web, relevant to what words we put into their search bar.

Google has rightly concluded that if a website's content is genuinely useful, people will start to talk about it socially. Further, webmasters are likely to link to that content from their sites because, doing so augments the content that they're producing.

For example, if you were reading this on my website right now, I'd likely add a link to an article  
which would complement and expand on the point I'm trying to make here.

This link would then give real SEO benefit to the website I was linking to, and that website would preferably move up in Google.

Simply put, creating high-quality content and housing it on your website acts like bait. It gives webmasters a reason to link to you. As I mentioned in the'Paid Links' section, through association, webmasters are placing their reputation on the line by linking to us. If our site content is poor, it'll reflect badly on them. If it's good, they'll be happy to associate themselves with us and it.

Have you ever recommended a movie or product to a friend or colleague, and it turned out they didn't like it?

How did that feel? We're social animals, and if something like this happens we're disappointed because we know that the friend or colleague may have judged us negatively as a result.
Creating Content

Since content marketing's rise to popularity over the last decade, there's been an emphasis within business' marketing departments to religiously add crap to their websites come what may. This has resulted in an obscene amount of generic'filler' pieces being regularly published in various industries ..

However, the effectiveness of generating and publishing content for improved SEO is predicated on one main factor – quality. If the content we create and subsequently
promote on our website is genuinely not useful, interesting, or shareable; we might as well not bother.

So, what constitutes'good quality' content?

For the most part, good quality content is any totally unique piece of text or media which delivers value to an audience. This means that as far as SEO is concerned, before we create anything at all, we
must have a clear grasp of who our audience is – which in turn illuminates a way of promoting that content to them later.

Coming Up with Content Ideas
The biggest stumbling block to engaging in content marketing for SEO is working out what on earth to write or produce. Don't panic. Block out some quiet time and consider answers to the following 5 questions to come up with a list of content topic ideas ..